"The idea that we know what we want is palpably false. We've been suckled since birth on an endless elaboration of consumer fantasies, so that it is nearly hopeless for us to figure out what is our and what is the enchanter's suggestion. And we keep that spell alive every time we turn on the radio or television or the Net. Because when someone is whispering something in your ear, there's no way to think your own thoughts or feel your own responses. The signals that your heart sends you are constant, perhaps, but they're also low and rumbling and easily jammed by the noise and static of the civilization we've lately built."